I really had a blast chatting with my dear friend Kendi, who has turned local brands into powerful regional house-held names in her marketing roles for East African/Kenyan organizations such as Blue Band with Unilever, Tusker a locally brewed beer at East African Breweries, and now Safaricom, the largest telco provider, and MPESA, a mobile money wallet in Kenya with a reach of 50Mn customers.
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Episode 9 | The Relevance Of Building Local…
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I really had a blast chatting with my dear friend Kendi, who has turned local brands into powerful regional house-held names in her marketing roles for East African/Kenyan organizations such as Blue Band with Unilever, Tusker a locally brewed beer at East African Breweries, and now Safaricom, the largest telco provider, and MPESA, a mobile money wallet in Kenya with a reach of 50Mn customers.